In an unexpected twist for travelers and locals alike, Spain’s supermarkets are becoming the latest hotspot for romance. Forget swiping right or left; in the land of sun and siestas, singles are now navigating the aisles of grocery stores in search of their perfect match. This peculiar trend is taking the country by storm, offering a fresh and fun way to meet potential partners while picking up your weekly essentials.
The Mercadona Match-Making Phenomenon

Mercadona, Spain’s popular supermarket chain, has inadvertently become the backdrop for this innovative dating scene. Young singles, particularly those of Generation Z, are flocking to these stores between 7 PM and 8 PM, transforming the evening grocery run into a social event dubbed “flirting time.”
How It Works
The rules of engagement in this supermarket dating game are both simple and creative:
- Arrive at Mercadona during the designated “flirting hour”
- Place an upside-down pineapple in your shopping basket as a signal
- Look for others with the same fruity indicator
- If you spot someone interesting, gently bump your basket against theirs
This playful approach to dating has caught on quickly, with many shoppers admitting they’re there more for the social experience than for actual groceries.
A Grocery List of Love Signals
As the trend evolves, a whole new language of love is developing in the aisles. Savvy singles are using their shopping carts to communicate their intentions:
- Chocolates or sweets suggest a desire for a long-term relationship
- Vegetables might indicate a more casual approach
- Some even jingle their keys as an additional signal of participation
For the truly bold, slipping a jar of gazpacho into someone’s cart “by accident” is seen as a clear sign of interest.
From Social Media to Social Reality
This unconventional dating method didn’t spring up overnight. Its roots can be traced back to 2017 when a contestant on a dating show described herself as a “hopeless romantic” fond of supermarket encounters. However, it was a recent skit by Spanish actress and comedian Vivy Lin that truly catapulted the trend into the spotlight.
Lin’s TikTok video, featuring her friend Carla Alarcón, showcased the Mercadona dating experience and quickly went viral. Within a week, views skyrocketed, and trend followers multiplied, sparking a wave of memes and social media buzz.
A Cross-Border Love Affair
The supermarket dating craze isn’t confined to Spain’s borders. Neighboring Portugal has caught wind of the trend, with Portuguese TikTok and Twitter users eagerly sharing their own “Mercadona trick” experiences. This cross-cultural adoption highlights the universal appeal of finding love in unexpected places.
Travel Tips for Love-Seeking Tourists
For travelers to Spain looking to immerse themselves in local culture, participating in the Mercadona dating scene offers a unique and memorable experience. Here are some tips for those brave enough to try:
- Familiarize yourself with Mercadona locations in your travel area
- Brush up on basic Spanish phrases to break the ice
- Remember the key times and signals (7-8 PM, upside-down pineapple)
- Be respectful and mindful that not everyone in the store is participating
The Future of Supermarket Socializing
While it’s unclear how long this trend will last, it’s certainly adding a dash of excitement to everyday errands. For now, Mercadona has become more than just a place to buy groceries – it’s a stage for modern romance, blending the practical with the romantic in a uniquely Spanish way.
As this phenomenon continues to grow, who knows? The next big love story in Spain might just begin with a chance encounter in the produce section, proving that sometimes, the path to someone’s heart really does go through their stomach – or at least, their shopping cart.
So, the next time you find yourself in Spain, don’t be surprised if you see singles lingering a little longer by the pineapples. In this sunny Mediterranean country, love might just be waiting for you in the most unexpected of places – between the pasta sauce and the paper towels.




